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What to Post When You’re Between Projects

  • Writer: Magen Mintchev
    Magen Mintchev
  • 5 days ago
  • 2 min read

There’s no new book, no big announcement, and no launch countdown. Now what?


A lot of writers go quiet between projects, but this is one of the best times to show up. Why? Because you want to focus on building a connection with your audience.


Here’s what to post when you feel like you have “nothing” to share.


1. Talk About Your Process

You don’t need a finished product to have something valuable to say. Share what writing looks like right now:


  • Are you outlining? Stuck? Rewriting chapter three for the 10th time?

  • Did something unexpected happen in your story?


Readers love seeing the messy middle. It makes them feel like they’re part of the journey. It also shows that you’re human.


2. Share What You’re Reading

If you don’t have a book to promote, promote books you love. (Being a bookstagrammer myself, this one is my personal favorite.)


  • Post a quick review

  • Share your current read

  • Recommend books similar to what you write


This positions you as part of the reading community, not just someone selling to it.


3. Revisit Old Content

Chances are, your newer followers haven’t seen your best posts. Bring them back.


  • Reshare a tip that performed well

  • Turn an old caption into a carousel or Reel

  • Expand on a topic that resonated


You don’t always need new ideas. Find new ways to share them.


4. Ask Questions & Start Conversations

When in doubt, get your audience involved.


  • “What’s a book you couldn’t stop thinking about?”

  • “Do you prefer plot-driven or character-driven stories?”


Engagement posts are simple, effective, and a great way to stay visible. You can use this in the caption of your next post.


5. Share You

This is the perfect time to lean into your personality and who you are as a writer.


  • Your writing habits

  • Your favorite tropes

  • Your “why” behind writing


People follow authors they connect with, so show your human side, not just the books you write.


Final Thought

You don’t need a release date to be relevant. Some of your strongest audience growth happens in the quiet seasons when you’re simply showing up, sharing, and connecting.


So if you’ve been waiting for something big to post about, this is your reminder: you already have more than enough. Content is everywhere.

 
 
 

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