Writing Tips, Workshops, and Inspiration from Bestselling Authors

If the thought of creating Instagram Reels makes you want to close the app and pretend it doesn’t exist, I have good news: you don’t need to dance, lip-sync, or become a video editing expert to make Reels work for you (unless you want to, of course). In fact, some of the best-performing Reels for writers are the simplest ones. Here are a few easy ideas to get you started: 1. Show Your Writing Life Readers love seeing what happens behind the scenes. Film a few seconds of: Your

If you’ve ever opened Instagram, stared at the screen for five minutes, and thought, I have absolutely nothing to post, you’re not alone. One of the easiest ways to reduce social media stress is to batch your content. Instead of creating posts one at a time, you set aside a block of time to plan multiple posts at once. That means less scrambling, more consistency, and more time to focus on your writing. 1. Start With Content You Already Have Many writers think they need to cr

Talking about your own book can feel awkward. But you know what doesn’t? Letting other people do it for you. Reviews, testimonials, and reader messages are some of the most powerful (and underused) marketing tools you have. They build trust, spark curiosity, and show potential readers what your book feels like. Here’s how to use them effectively without sounding like you’re bragging. 1. Pull the Most Compelling Lines Not every review needs to be shared. Look for the ones that

If you’ve ever thought, “I have nothing to post,” this month’s column is for you. Here’s how to stay visible, relevant, and engaging even between projects.

If you want to grow your platform without spending money on ads, you need to create content people want to share. Shares are powerful. When someone sends your post to a friend or adds it to their Story, they’re essentially saying, “You need to see this.” That kind of word-of-mouth marketing is gold for writers. So how do you create content that spreads naturally? 1. Make It Relatable The most shareable posts make someone say, “This is SO me.” Think about common writer strugg

This month’s column is all about building a reader community, one that engages, sticks around, and roots for your success. If you’re ready to turn likes into loyalty, this one’s for you.

New year, new plot twist! January is a great time to reset your online presence. Whether you crushed your 2025 goals or barely posted at all (no judgment), this is your chance to clean things up and set yourself up for success in 2026. Here’s a quick checklist to help you refresh your social media and author brand without needing a total rebrand. 1. Update Your Bio and Profile Photo Your bio is your first impression. Is it clear who you are and what you write? Keep it simple:

Before diving into another year of content creation, take a moment to pause. December is the perfect time to reflect, review what’s working, and make small but mighty tweaks to your strategy. Whether you posted every week or barely touched your social media, this check-in is for you.