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THE OUTLIERS BLOG
Writing Tips, Workshops, and Inspiration from Bestselling Authors


Creating Shareable Content That Spreads Organically
If you want to grow your platform without spending money on ads, you need to create content people want to share. Shares are powerful. When someone sends your post to a friend or adds it to their Story, they’re essentially saying, “You need to see this.” That kind of word-of-mouth marketing is gold for writers. So how do you create content that spreads naturally? 1. Make It Relatable The most shareable posts make someone say, “This is SO me.” Think about common writer strugg

Magen Mintchev
Mar 42 min read


How to Build a Loyal Reader Community Online
This month’s column is all about building a reader community, one that engages, sticks around, and roots for your success. If you’re ready to turn likes into loyalty, this one’s for you.

Magen Mintchev
Jan 252 min read


Reset & Rebrand: Refreshing Your Online Presence for the New Year
New year, new plot twist! January is a great time to reset your online presence. Whether you crushed your 2025 goals or barely posted at all (no judgment), this is your chance to clean things up and set yourself up for success in 2026. Here’s a quick checklist to help you refresh your social media and author brand without needing a total rebrand. 1. Update Your Bio and Profile Photo Your bio is your first impression. Is it clear who you are and what you write? Keep it simple:

Magen Mintchev
Dec 12, 20252 min read


Reflect & Revise: Your Year-End Social Media Review
Before diving into another year of content creation, take a moment to pause. December is the perfect time to reflect, review what’s working, and make small but mighty tweaks to your strategy.
Whether you posted every week or barely touched your social media, this check-in is for you.

Magen Mintchev
Nov 18, 20252 min read
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